From asking us to keep the child in us alive to showcasing how to not stop dreaming like a kid, Children’s Day brand creatives light up the social media world with adorable messages.
In 2014, Paperboat rolled out a campaign titled ‘Jab bachche they, thode kachche they’ taking us a ride down the memory lane. The two and a half minute long video summed up for us all the mischiefs which also bagged us a punishment to stand outside our classrooms. Although the campaign was not a part of Children’s Day brand creatives or campaigns, it stood out like a gem and won many hearts saying – Life is Still Beautiful.
Every year, on Children’s Day we see marketers rolling their sleeves, to up their creative game. This year too, we witnessed brands pouring their love for the little rockstars. While brands like Irish House urged the adults to keep the child in them alive, Aviva Life Insurance reached out to parents and asked them to make sure their kids #NeverStopKidding.
Meanwhile, Paytm too raised a toast to the child in all of us, followed by Kingfisher world showing us how the much-coveted pocket money was replaced by much-needed salary and asked us all to gather around with our childhood buddies and relive the #GoodTimes!
We take a look at a few Children’s day brand creatives walking down the memory lane one social media post at a time.
Domino’s Pizza India
Havmor Ice Cream
Aviva Life Insurance
Bajaj Allianz Life Insurance