#InspiredByChildren by Citroën is based on the idea of unlocking a child’s creativity through an innovative contest.
The innocence and creativity of young and tender minds is unparalleled in the world. Tapping into this insight, the automobile brand urges parents to help their children channelize their inner creativity. In the contest, children can recreate the Citroën logo; however, they want to, without any constraints or boundaries. The most creative ones from the representations of Citroën Logo drawings/depictions stand a chance to win prizes.
Through this distinctive initiative, the brand makes sure that audiences across age groups are aware of the brand’s logo while keeping in touch with their core value of “Inspired by You”.
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Since each child is unique and has a perspective of its own, Citroën, as a brand aims to open the doors to their imagination and translate them into this fun-filled contest on social media platforms.
Inspiring for all ages, the automobile brand leverages the talent of young minds, generating user content to keep the buzz alive. Citroën in India leverages Children’s Day with a fun and engaging initiative.