Making it easier for businesses to create content and get traffic insights, Facebook has released a few Creator Studio updates for Video Creators and Publishers.
Stating how the media giant is always looking to provide publishers and creators with better management tools, Facebook has released several monetisation & management updates for video creators and publishers. These include an enhanced Creator Studio with new Instagram features and Traffic Source Insights, expansion of Brand Collabs Manager to more countries, and Updates for Stars.
With an aim to make content data more accessible, Facebook is introducing new data visualisation in Creator Studio — Traffic Source Insights. This will help publishers and creators clearly see how their content is being distributed across Facebook and optimise each source. The tool will show the break up of video watch time and retention metrics for a page across four key sources: Followers, Shares, Recommended and Paid.
Along with this, the media giant is also adding some new features for publishing Instagram content from desktop. These include Tag Instagram accounts for feed photos and photos-within-carousel posts and Paid Partnership tags for the header. The latter will give brand partners access to the reach and engagement of these posts in their Facebook Page Insights.
Creators in over 40 countries can now apply for access to Brand Collabs Manager. This will bring the feature in line with Ad Breaks. The number is set to rise in the coming months. Facebook also plans to make improvements to organic and paid insights to give advertisers a deeper understanding of how their branded content performs.
Facebook is also improving the ways creators can earn revenue directly from fans. For this, they are updating Facebook Stars. With New Mobile Tools, creators on the platform will be able to see who has sent them Stars on the live video, in real-time. This will include the top three Stars senders. Another improvement includes Star Goals, where creators can set a public goal for the number of Stars they’d like to receive.