Gozoop will be responsible for the full-funnel marketing of iBall, conceptualizing creative renditions and strengthening the brand’s offline and online image and messaging.
Gozoop, one of India’s leading digital-first integrated marketing companies has won the integrated marketing mandate for home-grown tech accessory brand iBall.
As a part of the mandate, the company will be responsible for full-funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals. The brand presently offers laptops, tablets, power banks, Wi-Fi routers, ultimate audio and speakers range, earphones, headphones, security solutions, desktop accessories and even a kid’s range of gadgets.
Gozoop will be focusing on the end-to-end strategy and communication for the brand which includes public relations, social media marketing, digital campaigns, influencer marketing, media spends, social listening & ORM. The duties also include conceptualizing creative renditions and strengthening the brand’s offline and online image and messaging.
Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop says, “When brands take us on board as their trusted advisors with an equal seat on the table and not just another agency, is the space where we do some of our best work. It is also the space that Gozoop is actively chasing as part of our vision. We are honored that the iBall board and management have chosen us as their one-stop integrated solutions partners for consulting and marketing — both traditional and new-age digital. Over the years we have built 360-degree strategies, creative and media under one roof and ready and committed to delivering the best and positioning iBall as one of the most loved brands not just in India, but in the world.”
Speaking on the association, Iftekhar Ahmed Siddiqui, Vice President – Marketing, iBall said “iBall has its eye set on engaging and communicating with the new-age generation that is tech-savvy and demands best in class features from their gadgets to use them efficiently. Our products deliver just that, therefore to achieve this we are excited to partner with Gozoop for integrated marketing solutions. Glad to see creative minds come together to help us accelerate our business journey.