Mirum India has won the mandate for Marketing Automation services for Joyalukkas Jewelry.
Mirum India has come on board as a strategic digital and implementation partner for the entire Salesforce Marketing Cloud stack. Mirum will be responsible for setting up Email Studio, Mobile Studio, Social Studio and Advertising Studio for the jewelry brand. Mirum will also facilitate the integration of Marketing Cloud with other external systems, such as Joyallukas’se-commerce portal; point-of-sale solution; and its loyalty program.
As a consumer-centric brand, Joyalukkas believes in engaging with its large consumer base using contextual and personalized communication across all digital channels, such as email, SMS, social channels, mobile, etc.
Mihir Karkare, EVP – Mirum India, says, “We are thrilled to work with one of the biggest jewelry brands in India. Marketing Automation is the future of digital marketing and every consumer-centric brand will need to have a marketing automation platform in the near future. Asa Salesforce Gold Consulting partner, with8+ years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering a best-in-class solution for Joyalukkas”.