Campaign Spot Topical Spot

Pink Ball Test brand posts swing with ingenuity

Paawan Sunam

22 Nov 2019 00:00 IST

Updated On 22 Nov 2019 12:54 IST

New Update

The Pink Ball Test has entered the marketing arena with brand posts and topical creatives.

The test has generated a large load of conversations. And, the Pink Ball Test brand posts are cashing on this trend.

India's first #PinkBallTest is undergoing right now to experiment with the pink ball for better visibility during a Day-Night match. The popularity of this sport has always been evident. And conversations around this test generated a high-chatter period and formed a topical trend.

Prega News won this topical trend with a straight-six. Britannia plays with its iconic traits. Durex used the momentum to introduce a new flavor, Manforce throws a double entendre. Jio Cinema, Milkbasket, Royal Green Spirits & Dunzo tapped the 'Day & Night' element.

Check out more brands engaged in this activity.

Also Read: #GonnaTellMyKids brand posts tell tales to cite brand recall

Britannia Industries

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Let's get the (pink) ball rolling on India's first ever day-night test! . #PinkBallTest #indvsban #kolkata #testmatch #pinkball

A post shared by Britannia Industries (@britannia.industries) on Nov 22, 2019 at 12:46am PST

Vodafone

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Don't miss India's historic #PinkBallTest, no matter where you are. #IndvBan

A post shared by Vodafone (@vodafoneindia) on Nov 21, 2019 at 9:25pm PST

Durex India

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The style of the game may change, but make sure the thrill doesn't! Click the link in bio to add thrill to your life. #PinkBallTest #INDvsBAN #INDvBAN

A post shared by Durex India (@durex.india) on Nov 21, 2019 at 11:01pm PST

Manforce Condoms

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Day or night, Don't fail this Test. #pinkball #pinkballtest #pinkballtestmatch #testmatch #manforce

A post shared by Manforce Condoms (@manforceindia) on Nov 22, 2019 at 3:20am PST

JioCinema

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Pink is the colour of the Day & will always be the colour of Entertainment! #PinkBall #PinkBallTest #Indiavsbangladesh . . . . . #indvsban #trend #topicalspot #occasionspot #creativespot #topicalads #trends #trendingformat #momentmarketing

A post shared by JioCinema (@officialjiocinema) on Nov 21, 2019 at 11:05pm PST

Goodknight India

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When the delivery is so powerful, the opposition stands no chance. #PinkBallTest #PinkBall #ProtectedByGoodknight #MomentMarketing #indvsban

A post shared by Goodknight India (@goodknight.in) on Nov 22, 2019 at 4:10am PST

Dunzo

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Are you ready for a grippink test? Get your hands clappink to cheer on Team India as they aim for a thumpink victory. Here's hopink for great deliveries and quick runs! ? . . #JustDunzoIt #PinkBallTest #INDvBAN #INDvsBAN #EdenGardens #Grocery #PetFood #Food #OrganicFood #Books #Sports #Electronics #Stationery #Shopping

A post shared by Dunzo (@dunzo_it) on Nov 21, 2019 at 11:51pm PST

Dell India

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Think pink. ? Celebrating India's first-ever #PinkBallTest. Bring home something worth displaying with the new #Inspiron 27 7790 All-in-One #PinkTest #INDvBAN . #Dell #Technology #ThePinkTest #Cricket #Pink #PCs #Tech

A post shared by Dell India (@dellindia) on Nov 22, 2019 at 2:38am PST

Dunkin' Donuts India

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Spinning the flavours of pink ? for your sweet tooth! Catch India’s first-ever #DayNightTest ? with #DunkinIndia and dive into a very berry delicious #PinkRevolution. ? #INDvsBAN . . . #dunkin #dunkindonuts #donuthappiness #choices #foodart #donuthappyday #lipacking #donutaddict #donuts #yummytummy #happinessoverload #gonutsfordonuts #feastagram #nomnom #delicious #donutlove #iloveit #chocolate #choco #chocolatelovers #chocolovers #chocolove

A post shared by Dunkin' Donuts India (@dunkinindia) on Nov 21, 2019 at 10:28pm PST

Milkbasket

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We come alive at night?? #pinkballtest #pinkball #india #cricketteam #teamindia #bleedblue #indvsban #cricket #grocery #testmatch

A post shared by Milkbasket (@milkbasketin) on Nov 22, 2019 at 2:56am PST

Royal Green Spirits

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#Pinkballtest #INDvBAN #TeamIndia

A post shared by Royal Green Spirits (@royalgreenspirits) on Nov 22, 2019 at 2:56am PST

Star Sports India

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@rashwin99 & Co. would like to challenge this stat! Will they be successful? ##pinkballtest

A post shared by Star Sports India (@starsportsindia) on Nov 21, 2019 at 11:13pm PST

Royal Challengers Bangalore

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Looks can be deceptive. #PlayBold #PinkBallTest #INDvsBAN

A post shared by Royal Challengers Bangalore (@royalchallengersbangalore) on Nov 21, 2019 at 4:37am PST

Prega News

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Get ready for the game of your life.⠀ ⠀ #PinkBallTest #daynighttest #cricketfever #cricketfans #edengarden #sports #INDvsBAN #topicalspot #MomentMarketing #TestCricket #Kolkata

A post shared by Prega News (@preganews) on Nov 21, 2019 at 7:54pm PST

Unibic Cookies

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Game on! But first, take a big bite. #PinkBallTest #DayNightTest #Cricket #TestCricket #TestMatch

A post shared by Unibic Cookies (@unibiccookiesindia) on Nov 22, 2019 at 1:08am PST

Chingles

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Yeh match hoga unique, din raat lagake kaun jeetega yeh trophy? #AajLeeKya #IndiaVsBangladesh #Cricket #Match #India #CricketMatch #PinkBall #Bangladesh #Trophy #Crickters #Trending

A post shared by Chingles (@chinglesgums) on Nov 21, 2019 at 10:44pm PST

Berger Paints

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As the City of Joy turns pink for the #PinkBallTest at Eden Gardens tomorrow, Berger wishes the #MenInBlue all the best! #TeamIndia #BestWishes #IndianCricketTeam #BergerPaints #PaintYourImagination #Kolkata

A post shared by Berger Paints (@bergerpaintsindia) on Nov 21, 2019 at 10:34pm PST

AirAsia

Let's get ready to cheer as cricket goes Pink! 🏏

Come on #TeamIndia! 😍#PinkBallTest #INDvBAN #DayNightTest #EdenGardens @IndianCricNews @BCCI @imVkohli @SGanguly99 pic.twitter.com/9O89EB29HY
— Air India Express & AirAsia India (@AirIndiaX) November 22, 2019

Bingo!

https://www.facebook.com/BingoSnacks/videos/439303553683555/?v=439303553683555

Inox Movies

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Today, as India witnesses its first ever #PinkBallTest, INOX welcomes the innovative change. Like the entire country, we too at INOX are super excited! Here's wishing the gentlemen a good game. #INOXGoesPink #INDvBAN #EdenGardens @souravganguly

A post shared by INOX (@inoxmovies) on Nov 21, 2019 at 11:28pm PST

TopCashback India

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Always see the PINK side! Coz' PINK is just superb for new beginnings., Be it the PINK Ball Test Era or your Journey with TopCashback India. #ThodaAurZyaada #PinkBall #PinkBallTest #MomentMarketing #TopocalSpot #CreativeSpot #SocialSamosa #TopicalMoments #INDvBAN #INDvsBAN

A post shared by TopCashback India (@topcashbackindia) on Nov 22, 2019 at 2:21am PST

If we have missed out on any of your favorite brand posts, write to us at content@socialsamosa.com or let us know in the comments below.

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