Vivacious and inspiring, Srija Chatterjee, MD Publicis Worldwide, India shares her two cents on the spectrum of Indian advertising from a global perspective.
With 25+years of experience in the advertising industry, Srija Chatterjee is a passionate leader. Having been on both and the agency side, she is known to connect the dots in the client-agency strata.
“Indian advertising is as good as any other industry, globally”, she remarks on Indian Marketing from a global perspective.
According to Chatterjee, the creative arena amongst Indian agencies is more nuanced which might not always be understood by the global experts, but is surely perceived well by the Indian consumers.
Chatterjee further explains that the reason the Indian audience is changing is because of the digital world. She cites that it is important that marketers understand fundamental platforms like Facebook and the newly evolved TikTok first and not just the idea that we need to go digital.
“Publicis believes in creating platform leaders. Each leader has to understand the platform in-depth and give platform-oriented solutions to meet the core needs of the client”, she points out.
With the fast-changing audience, Chatterjee shares that the agency embraces the ‘Power of One’. “We look beyond retainer clients and aim to be true partners to them,” she said.
Lastly, for freshers, she explains that apart from the hunger and passion for doing better, an entrepreneurial bent of mind is essential to go a long way in the industry.
See the complete interview below: