#Superwomen2019 Never give up – things will be tough: Nisha Singhania, Infectious Advertising

Nisha Singhania

Prior to starting Infectious, Nisha Singhania was heading Saatchi & Saatchi and Rediffusion Y&R Mumbai operations.

Adept at both qualitative and quantitative research, Nisha Singhania, Co-founder of Infectious Advertising shares the secret to being a Superwoman.

One of the winners of #Superwomen 2019, Singhania sheds light on how to make the workplaces gender-neutral and more in an exclusive conversation with Social Samosa.

How would you define a Superwoman in today’s day and age? 

Anyone who is managing to play multiple roles and be successful at them is a superwoman or man

One quality that you think every superwoman has and that helped you win Social Samosa Superwomen…

Never give up attitude.

How successful have women been in shattering the glass ceiling in the Media & Advertising field? Does the ‘boardroom inequality’ phrase still stand true? 

Earlier because of the extremely demanding nature of the job, often women dropped out once they had kids. But today, increasingly one sees more women at senior positions in Media & Advertising.

We definitely have a long way to go when it comes to boardroom equality, but at least there is a representation by one or two women in boardrooms today.

Also read: #Superwomen2019: I urge women to proactively support other women says Divya Gokulnath, Byju’s

What are the key changes this industry needs in order to make workplaces gender-neutral, safe, and nurturing?   

  • Gender balance
  • More women at senior positions (so that it is a safe environment)
  • Strong HR / anti-harassment policies
  • Quick action if they see anything done wrong so that it is nipped in the bud

One Superpower you wish you had? 

Read other people’s minds.

The ‘Superwomen’ you diligently follow and who inspired you… 

There have been many throughout my career. But no one more than my mom – she is a housewife who efficiently runs all our lives (so we can concentrate on other things) and does so much more for society and people at large

One tip to women out there attempting to scale heights… 

Never give up – things will be tough, there will be critics but you continue to do what you have to do.


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