Brands tell a joke with new trending format

I have a joke trending format
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Swerving slightly harder towards the territory of memes, brands participate to create new trending format: I have a joke.

To make a joke on itself or on others is a tricky affair for brands on social media. It is one that most walk with extreme caution. However, this is also an interesting space where they get to bring out their fun side, humanising the communication they put forth on a daily basis. I have a joke is one such trending format where netizens got a taste of the humorous side of the brands they follow.

While JioTV took the opportunity to take a dig at satellite TV, Sbbaro used it to express love for pizza, their prime offering. Cleanipedia highlighted cleaning agents that are often used as home remedies against stains.

Hotstar Premium was able to capture the essence of an iconic show available on their platform by invoking a sense of nostalgia and appreciation for Barney Stinson from How I Met Your Mother.

JioTV

Poornima University

Clove Dental

Cleanipedia

Sbbaro

FreeCharge

Tata Capital

Also Read: Snickers takes tagline literally, serves Bounty as prank

Hotstar Premium

Haldiram’s

Philips Sound

Policy Bazaar

NearBuy

Copa – The Bar

Godrej HIT

Shaadi.com

If you spotted an I have a joke trending format creative that we missed, please do bring it to our attention by dropping an email at content@socialsamosa.com.


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