Brands wanting a Ferrari in the budget of Maruti 800 is sad: Sukrit Jain

Sukrit Jain

With the aim of being different, Sukrit Jain started his food blogging journey through The Great Indian Foodie.

If he had not become a blogger, Sukrit Jain would probably be spending his days in a cubicle from 9 to 5 every day. Deciding on his career curve as a content creator, he now aims to be successful enough to get featured in Forbes.

Looking back, where did it all begin? 

Back in 2016 when I was on my way to the University, I decided up to come up with something different and that’s how the name came up. Initially, I thought of Indian foodie but later finalised on TheGreatIndianFoodie.

What’s in the name? 

The name itself reflects my love of food. I’ve been a big foodie which definitely can be seen through my size! The name highlights that we ought to be different than others in the market and back in 2016-17, we were the ones.

What is your USP in this cluttered space? How does your content give you an edge?

Promoting more of restaurant food rather than street food is what I really target. People definitely know more about street food than the fancy places they wish to visit. It’s not like I don’t post about street food though. I do for it is something that can make you happy at any point in time.

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Bharwa golgappas on my mind 😍🙏 #Thegreatindianfoodie

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Please take us through your content creation process. How do you stay relevant and relatable?

I try to showcase the bits that I really liked instead of posting about everything. Only the best stays on my page, which is something people do appreciate.

How do you make moolah with your efforts?

It’s through advertisements, reviews, and collaborations.

One instance/experience that made it all worthwhile

Being a guest speaker at Amity University, where I went to as a student as well as speaking at Manav Rachna University in Faridabad are two of the best experiences ever.

Also Read: ‘Alive n Kicking’ personified my philosophy for life: Shilpa Bindlish, Blogger

Weirdest brand brief/request ever

Sometimes it is really sad when a brand wants a Ferrari but in a budget of a Maruti 800.

If not blogging, you would be?

If I were not a blogger, I would probably be a guy working in an office from 9 am to 5 pm. Or maybe, Superman if I had some powers.

A day in your life…

I wake up and hit the gym. Then, I work with my brother, Kashish Jain, to build my page. I spend a big chunk of my day on calls. Usually, I meet friends before ending the day, sleeping.

Message/tips for upcoming bloggers

You should work upon your own content. Post something different. Good photos are key to success.

Your Favorite Influencer

Shivesh for I love his styling, Wife Mama Foodie and Your World My Lens

The Future you foresee for your Personal Brand

My goal is to be good enough to be featured in Forbes magazine.


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