A Mom Blogger, donning multiple hats in her busy life – swanky mommy, Shweta Thota, shares her secret to creating relatable content.
Shweta Thota believes living life to the fullest keeping her family first. She shares two cents on capturing moments and creating endearing content for her audience.
Looking back, where did it all begin?
I’ve always loved documenting my kid’s journey through pictures. My blogging journey on Instagram started when my younger one came into our lives in 2017.
I started off with making monthly stop motion videos- which were very well appreciated. I then moved on to capturing moments and documenting my journey as a working mother of two. I never started with the intention of becoming a blogger/influencer- trust me, I didn’t even know what that term was then.
What’s in the name?
My page reflects my personality. You can still have an enriching, refreshing, happy and healthy lifestyle even after 2 kids. My content speaks for itself.
What is your USP in this cluttered space? How does your content give you an edge?
Motherhood is not an end of the adventure- it’s a new learning/new beginning especially if you are a mother of more than one kid.
Enjoying each moment and trying to find happiness in small things is all I want to communicate through my work. Keeping it real, judgment-free, with a dash of humor is my USP.
Please take us through your content creation process. How do you stay relevant and relatable?
My day-to-day life is what you see on the grid. I keep it real and colorful!! Most of my content is created on weekends because I barely get time during weekdays because of my work, kid’s school, and the daily chores.
Few posts involve some amount of planning – like props, the time when kids are active and happy (for me this matters the most). If they are not in the mood to pose, I don’t force them. All thanks to the husband for his immense patience in capturing the lovely moments for us.
How do you make moolah with your efforts?
My aim here is to connect with fellow bloggers who can resonate with my experiences more than just making moolah.
How do you maintain editorial objectivity with the influx of brand briefs?
I don’t take every brand that comes my way. With my full-time job as a technical program manager and personal commitments, I don’t have the leisure of time to plan and execute content every day.
I accept collabs only if I feel it fits into my journey and if I can do complete justice with creating the perfect content.
One instance/experience that made it all worthwhile
A simple message from my followers appreciating my work makes me feel all my efforts are worthwhile. It truly pays off when moms-to-be or mom’s planning on 2nd kid message me asking for suggestions and appreciating my stories/posts. If it wasn’t for my Instagram family, I wouldn’t have come this far. I would like to thank each and everyone for their support!
Weirdest brand brief/request ever
Haven’t experienced anything yet.
If not blogging, you would be?
I’d rather be a party planner/organizer. My work gets appreciated quite often for the parties I have organized!!!!
A day in your life…
I take each day with new hope and a positive attitude. Planning and penning down my daily tasks fuels my day. My weekdays are way too chaotic ranging from running the household, dropping off kids at school, attending meetings, and traveling to work. It’s a huge deal if you live in the silicon valley, CA, sneaking in time for a workout, being productive at work, picking the kids from school, preparing meals, spending quality time with kids until they are asleep.
Message/tips for upcoming bloggers
If your presence doesn’t make an impact, your absence won’t make a difference. This has been my motto from the very start. Instagramming and blogging is one cluttered place and you have to find your niche. Don’t be disheartened with rejections.
Always keep your content original, enjoy the process without feeling the pressure of social media and remain consistent!
Your Favorite Influencer
There are many to name. Kristina Kuzmic is one of them I truly adore and love her perspective on parenting.
The Future you foresee for your Personal Brand
I haven’t had any plans to materializing my brand as such. My center of the universe is my family and my full-time job – which I absolutely love!
In the future, I would definitely want to see myself as a top mom influencer. Always remember if your work has made a difference in at least one person’s life – you’re worth it!