Original content keeps you ahead in the game: Monish Chandan

Monish Chandan

With audiences based in India and Europe, Monish Chandan creates content that resonates with the fashion culture of both.

Before coming up with a look for his blog, Monish Chandan spends a lot of time researching on it. He uses this information to create styles that he knows his audience would resonate with. Believing that fashion is all about being comfortable in what you are wearing, he ensures that all the posts he puts forth are original content pieces.

Looking back, where did it all begin? 

To be honest, I never thought of becoming a blogger. It all happened in 2012-13 when I started a personal blog on WordPress. Today, it is a collection of fictional stories, lifestyle etc. It has got featured in top blog sites and that passion is still alive and roaring.

What’s in the name? 

It reflects my personal brand.

What is your USP in this cluttered space? How does your content give you an edge?

Original content is what keeps me ahead in the game. Fashion is all about being comfortable in what you are wearing. Be yourself and keep it real is my mantra. I always bring creativity in my content with regards to style, fashion and choices. My audience relates to my content and that’s what matters to me.

Please take us through your content creation process. How do you stay relevant and relatable?

My content creation process is pretty straight forward. Whenever any brand approaches me, I check it’s brand image and guidelines before creating a look. Also, I keep a tab on the upcoming trends in Europe/US/UK markets. As I have stayed in Paris for a long time, my audiences are a mix of Indians and Europeans. Before I create a look, I research on it and then style it up keeping my audience in mind. I maintain a balance between branded content and my personal content. I keep interacting with my audiences as the more you engage, the more you get to know them.

How do you make moolah with your efforts?

I am a finance consultant by profession and that’s my primary moolah. Blogging about fashion is my passion and the moolah, in this case, comes from sponsored posts and event attendance.

How do you maintain editorial objectivity with the influx of brand briefs?

Never compromise on quality content. Don’t worry about how many likes or comments you will get. Just focus on quality and original content and the rest will follow. Firstly, I understand a brand’s requirement and then discuss what they are looking to promote and how they wish to do so. I then add my creativity to it.

Also Read: Amena hopes to democratize fashion with Fashionopolis

One instance/experience that made it all worthwhile

There are many instances where my audiences have used my coupon code. In one instance, people had bought mobiles worth Rs 25K after watching my Instagram stories. They had messaged me with the purchase order screenshot. It gives me immense pleasure to say that I influenced their decision. The power of real influencer where you convert a lead to a sale for a brand.

Weirdest brand brief/request ever

Don’t ask me. Just recently, I got a call to promote flavoured condoms!

If not blogging, you would be?

Well, crunching numbers interest me. So here I am, a finance consultant.

Message/tips for upcoming bloggers

Promote quality and real content for that is the ultimate king.

Your Favorite Influencer

Rowan Row is my favourite influence for he has a great style, fashion sense and brings up creativity in all his shoots.

The Future you foresee for your Personal Brand

I would love to see my personal brand reach big milestones. I want to spread a positive message and help the needy ones through my personal brand. I want to give back to the society that helped me become what I am today and to bring positive change in lives.


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