Arpit Pahwa creates minimalistic outfits that are relatable to the audiences of The Parallel Edit, with the help of brands.
Sometimes working with brands is a bit challenging but brands are becoming more and more open to engaging in conversation with influencers to understand what works best with their audiences. In conversation with Social Samosa, Arpit Pahwa talks about his experience of dealing with briefs and creating content accordingly.
Where did it all begin?
For me, my blogging journey began with the simple notation from my brother who was handling a tech blog back then – Can you write tech blogs for me? I had a very little idea about the blogging industry so, researched day and night. I had started as a tech blogger back then and now I’m working as a fashion blogger and creator.
What’s in the name?
The Parallel Edit basically portrays my ‘multi-tasking’ nature for handling a lot of things at once. The day I started writing blogs, I was actually handling four niches at a time. Though it was difficult for me, the love grew up over all this time. Some of my followers have even named me – ‘Edity’.
What is your USP in the cluttered space? How does your content give you an edge?
Every blogger/Influencer/Creator have their own sets of techniques and plans to tackle the market and align with the objective of maximizing the output. According to me, my USP basically lays on creating minimalistic outfits with the help of brands, which is mostly relatable to the audience.
Fashion for everyone is the sole purpose of me starting this blog to make sure everyone who isn’t confident in their skin can work a bit and can improve their style sense through my blog.
Creating content has actually evolved me from being a very stubborn guy to an extrovert, confident man who believes in his capabilities and strengths and that’s the edge I have got from creating content.
Please take us through your content creation process. How do you stay relevant and relatable?
Every creator has their own set of strategies to attract the brand. The process requires a detailed analysis of the market as well as of the brand you’re willing to work with. It goes with the brand approaching me or vice versa and in return, giving them the product exposure they need to get it running in the market. It’s a conventional business which requires oral as well as written communication skills. Staying relevant and relatable comes with the demand of the audience as well as the brand as in what they would like to see on my feed. It’s all math and analysis!
How do you make moolah with your efforts
Making money is the core thing for survival and it is as difficult as any other task. Brands pay us for our efforts to promote their products to our audience. The number of followers and your insights play a role in determining your cash influx.
How do you maintain editorial objectivity with the influx of brand briefs?
It is important to portray exactly what goes on and off creating the desired content for a brand but sometimes, it might look a bit challenging but in the current scenario, it isn’t that much. Brands nowadays have become quite cool in processing the work and the briefs are given accordingly which are smooth and easy-going.
One instance/experience that made it all worthwhile
Would definitely mention my collaboration with Daniel Wellington as an instance that made it all worthwhile. It’s a dream brand for any creator!
Weirdest brand brief/request ever
None as such. Haven’t thought much about this one.
If not blogging, you would be?
If not blogging, I would have definitely been in either HR or finance and investments.
A day in your life…
I wake up at 10-10:30. Have my breakfast – 2 bananas and a bowl of milk with cornflakes. Go through the mail. Check social media. Take a few decisions on what has to be done to make this day productive.
Message for the upcoming bloggers
See, Patience is the key. Build your personal brand keeping in mind the desired ethics of working. Strategic planning with market analysis builds the foundation.
My favourite Influencer
The Future you foresee for your Personal Brand
I have always dreamt of setting up my own menswear label – The Parallel Edit!