Bhoomika Pachauri believes in being rational when it comes to creating content around fashion and lifestyle, ensuring it is relatable.
To Bhoomika Pachauri, an organic content creation process is key. In most instances, she comes up with ideas impromptu without any specific plan in mind, just a rough theme that can be worked upon. Pachauri feels that making money from content is something she is still struggling to learn. In conversation with Social Samosa, she talks about her journey as a baby blogger who needs to learn the nuances of earning as a content creator.
Looking back, where did it all begin?
As a kid, I have always been very enthusiastic about playing ‘dress-up’ and being a little introvert girl who wasn’t very vocal with her feelings. Writing about things, studying the little details, emphasizing more on the in-depth, was something that really fascinated me. I installed Instagram way back in 2014 and I remember watching these really talented bloggers dressing up and writing about the stuff in detail.
Back then, I didn’t know what blogging was, whether it would fetch me money, etc, but I knew that it was something that I had been doing since I was a kid (but in my diaries..) and I had to use the social media platforms to express myself and not limit myself to a diary. After years of contemplating (Yes! It took me almost 2 years to make that move), I posted my first ever blog post in January 2017 and since then there’s never been a stop!
What’s in the name?
I have always wanted to know people by my name and it was my dream to be googled by people so I was very sure of the fact that whatever I do, will be, by my name. I wanted Bhoomika Pachauri to be a brand and thus here we are!
What is your USP in this cluttered space? How does your content give you an edge?
I really believe in being rational when it comes to fashion and lifestyle. I tend to create looks that are practical and comfortable, yet edgy. For an instance, I see bloggers pairing up a blazer without a bra and sometimes even without pants for an ‘office look’, which to me is completely irrational and I’m sure no one would relate it to in real life. So it really matters to me as to what my audience, in general, believes in and I try to only put that kind of content up on my feed.
Please take us through your content creation process. How do you stay relevant and relatable?
This is tricky! There’s no process in general. I think of themes and how I would want to execute them. But to be honest, 90% of the time it’s all very impromptu and not planned! I think I like it to be this organic when it comes to my content creation process.
How do you make moolah with your efforts?
To be honest, that’s something I’m still struggling to learn. I think focusing on the money part pulls me away from the creative side of this profession. I really consider myself a baby blogger who needs to learn the nuances of earning along with content creation.
How do you maintain editorial objectivity with the influx of brand briefs?
As I said, I try to keep it relatable to my audience. I just do not limit myself to the brand briefs and try to do a lot of market research as to what exactly is required.
One instance/experience that made it all worthwhile
There have been many! But what matters most to me is the love and appreciation I receive at the end of my audience and the brands. It’s unconditional and encouraging. I do not have a ‘fan following’, but I know there are people out there who have been influenced by me in a way or the other and this keeps me going.
Weirdest brand brief/request ever
Ah! The weirdest one to date was for a hair brand, where I had to show that I had grey hair and then had to colour my hair black /brown to show how their product was a boom! That too on barter. I didn’t do it!
If not blogging, you would be?
I am also an architect by education and profession. I am also a freelance model. Too many things on my plate already.
A day in your life…
Wake up, eat, procrastinate, eat and sleep.
Message/tips for upcoming bloggers
Do not copy. Be consistent. I know how tough it is and easier said than done, but just be consistent and more importantly do not give up.
Your Favorite Influencer
There are many. I admire Santoshi Shetty the most!
The Future you foresee for your Personal Brand
I want it to be global. Working towards it! Inshallah! Very soon.