L’Oréal Paris associates with YouTube NextUp to engage with beauty content creators


L’Oréal Paris announces collaboration with YouTube NextUp to recognize top beauty creators and help them recognize their talent.

Bringing the community of content creators in the beauty space to the forefront in India, L’Oréal Paris announces their collaboration with YouTube for the first edition of  YouTube NextUp for Beauty  Creators. This association is aimed at supporting the rise of beauty content providers/creators on the platform.

With makeup tutorials, product swatches and unboxing videos to watch, YouTube has grown into a repository of fashion and beauty content globally. By putting out weekly videos on beauty basics, grooming and lifestyle habits, focusing on socially relevant topics such as color inclusivity and gender positivity,  beauty  YouTubers in India are aiming to redefine beauty standards across the country and breaking the set molds of beauty, grooming, and style.

L’Oréal Paris aims to recognize the rising stars of YouTube, who are passionate about creating compelling content around beauty for all. Winners get a chance to attend masterclasses with beauty industry specialists, technical expertise in filming & photography, gain market insights on trends, and network with brand representatives.

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Commenting on the collaboration, Pau Gruart, General Manager L’Oréal Paris India said, “YouTube has built a global ecosystem of creators, who are gaining popularity and influence with every passing day. L’Oréal Paris, a brand synonymous with “You’re worth it” wants to be at the forefront of nurturing talent in the beauty creators’ space. This helps both the creators and us to build a world of beauty that’s inclusive, progressive and educational. We are proud to be partners with a platform that has risen to become the go-to destination for all beauty lovers across the globe.”

“We are thrilled to associate with L’Oréal Paris, a pioneer in beauty across the globe, for the Beauty Creators edition of YouTube NextUp. YouTube is the hub for all beauty mavens and who better than L’Oréal Paris to coach the aspiring influencers to be their best,” said Satya Raghavan, Director, YouTube Content Partnerships, India“We aim to scout for passionate individuals who creatively showcase their love for all things beauty and help them develop their content along with our partners,” he added.


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