Nobel Hygiene strengthens brand communication outreach


Nobel Hygiene assigns PR mandate to Nucleus PR and creative mandate to The Womb. Aims to build a strong brand reputation.

Nobel Hygiene, Indian manufacturer of both, adult diapers, Friends and baby diapers, Teddyy & Snuggy has partnered with Nucleus PR and The Womb for creative communications. 

Nucleus PR has created a definitive niche for themselves across MNCs, SMEs, and startups. The company has prestigious clients like MediaCom, Zolostays and Royal Brothers on its roster. Nobel Hygiene is a new addition to the same.

The Womb works with clients like Saregama India, Vini Cosmetics, Asus India, Cipla Health, Godrej Tyson, IGP.com, Sunny cooking oil, Nobel Hygiene, Mahindra, Puro Wellness, Axis Mutual Fund, to name a few.

Nobel Hygiene, a homegrown Indian brand, aims to create a healthier, safer environment for the stages in life where one is most vulnerable using the best materials and technology for a happier world.

Commenting on the new partnerships, Kartik Johari, Vice President, Nobel Hygiene, said, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus PR and The Womb on board. The expertise and domain depth that each one of them brings to the table will help us reach our set objective and help us communicate our vision in the market. We look forward to a successful collaboration with both our communication partners.”

Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR said, “We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results that the brand aspires for.”

Also Read: Publicis India to manage integrated communications mandate of UPES

Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR said, “We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results that the brand aspires for.”

Commenting on the win, Navin Talreja, Managing Partner, The Womb said, “We have been a strategic and creative partner to Nobel Hygiene for about a year now. Most part of the year has been spent in getting different aspects of the business and brand ready for long term sustained growth. And now we go to the market in many exciting ways. The Nobel team led by Kartik believes in cutting edge work and challenging norms which is always far more exciting than doing boring maintenance work.”


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