Phoenix Marketcity Pune plays cupid this Valentine's Day

Pune's Phoenix Marketcity launched an initiative for the youth, embodying the spirit of spontaneity and passion through its Valentine's day campaign.

Pune, the city that never

ceases to amaze celebrates Valentine’s Day, away from all the clichés –

enjoying the day for what it truly stands for. Pune's Phoenix Marketcity

launched an interesting initiative for the youth, embodying the spirit of spontaneity

and passion. Titled, Finding your Fit, the campaign, in partnership with Ishq

Quickies – 104.2 Mirchi Love and 104.8 Ishq, knits a simple story of finding

your Fit, no matter where it lies.

The heart-warming tale features Siddharth Menon and Mrinmayee Godbole who play the characters of Sahil and Nandita.

Nandita, a single girl with a love for cheque shirts mistakenly takes Sahil, another buyer as the mall’s staff and hilarity ensues. Sparks fly as the duo help each other the right fit of clothes but find ‘each other’ in the process. They invariably end up going out, the mall playing cupid for the pair in an impromptu way.

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With both the actors

giving a touching performance, the idea that you can find your fit anywhere and

anytime hits right away. Not to forget the urge of visiting the mall that you

shall feel as Sahil and Nandita make their way through some of the best brand

showrooms and stores.

Phoenix Marketcity attempts to beautifully capture this message of love while highlighting the seamless services, variety of brands, and the fun vibe they offer.