Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest Social media news, platform updates and trends dominating the digital ecosystem.
Social media news this week was dominated by Instagram testing Latest Posts, Twitter acquiring Chroma Labs, YouTube testing Viewer Applause and more.
Testing: New Instagram section – Latest Posts
Latest Posts on Instagram is a section being developed for users to catch up in the recent posts they missed out on. Read more here.
Instagram tests monetization tools for IGTV
Instagram is testing monetization tools on IGTV that would allow creators to earn money by running short ads on their IGTV videos. Read more here.
Twitter acquires Chroma Labs
YouTube tests Viewer Applause to help creators earn more
Viewer Applause by YouTube is an option that lets viewers support their favourite creators financially. Read more here.
Snapchat is testing a redesigned interface
The redesigned Snapchat interface contains the app’s first navigation bar, ‘Happening Now’ and more revamped sections. Read more here.
TikTok tests website links on Profile
TikTok is testing clickable website links on Profile that can drive traffic to websites. Clickable website links on a TikTok Profile is similar to Instagram’s ‘link in bio’. Read more here.