As part of the mandate, Team Pumpkin will help Tata Steel with strategy and execution to strengthen brand recall and aim to build a strong community of digital followers.
Tata Steel recently awarded its digital mandate for Tata Steel Aashiyana and Tata Tiscon to Team Pumpkin, India. As part of the mandate, the agency will help the brand with strategy and execution to strengthen brand recall and aim to build a strong community of digital followers.
Having a presence in Delhi, Mumbai, and Bangalore, Team Pumpkin has started providing its services to the industry giant from its Mumbai office with support from its satellite team in Kolkata. The agency is involved in managing Social Media, SEO, Performance Marketing and Marketing Automation for both, Tata Tiscon and Aashiyana by Tata Steel.
In addition, Team Pumpkin has also helped in the online efforts of Tata Shaktee and more recently, TataBasera. The mandate also extends to UI / UX revamp for the brand.
Speaking about the win, Team Pumpkin’s CBO, Swati Nathani, said, “We love challenging ourselves by venturing into unconventional segments. Selling home building products online also brings one such exciting experience for us and with our association with Tata Steel, we are all set to transform the digital landscape for homebuilding in India.”