Agency Feature: AcropInk

AcropInk agency feature

How do we define AcropInk?

AcropInk creative agency is a creative design lab that aims to convert ordinary into extraordinary by providing marketing services.

We offer tailor-made marketing solutions to each of our clients, replete with creative communication and technological support.

This agency was started in 2018 by Ayisha Agarwal and Akshit Agarwal.

What’s in the name?

AcropInk is a name with a lot of thought behind it. We have aimed to combine our origins, pay respect to our founders and incorporate essential marketing tools in a single name. This is a signifier of the power we pack within just the name.

What do we do?

The USP of AcropInk Creative Agency is its tailored and marketing solutions designed for each client.

Our services include:

  • Design
  • Branding
  • Marketing
  • Advertising
  • Digital Marketing
  • Photography and Video Production
  • Public Relations

Also read: Agency Feature: Meraqi

Why we do it?

‘Everything, if it’s not, will become digital’. This is what drove us to the digital marketing industry.

Our thirst for devising social media strategies to improve a brand’s presence is what inspires us.

How we evolve?

The basic motto that rules our workspace is: “Talent wins games, but teamwork and intelligence win championships”.

Evolution is a continuous process. We tap on to trending marketing posts and incorporate topical marketing into our clients’ advertising process so as to achieve greater heights of consumer interaction.

Social responsibility in social media

AcropInk ranks ethics and morals in the highest position.

What makes us stand apart from the crowd is our transparency. We believe that marketing means being able to see all the data to capture and record insights.

The need of the hour

Today, our screens are buzzing with notifications and brimming with saturated content. The need of the hour is to spot and identify fake content curators and nip plagiarism in the bud.

We believe that the most effective ideas come from efficient brainstorming sessions and not blatant copying.

We learned the hard way

Since the time of inception, we have learned that industry standards and innovation go hand in hand.

While maintaining the routine standards is always appreciated, it is absolutely essential to add a zing of creativity and topical innovation.

Did we just share that?

There are plenty of stories with a lot of our clients, but there is this one client that creates a new story with almost every meeting. The owner of the business has the attention span of a 3-year-old. He zones out of conversations and stares in the air. Trust us when we say it is a task to look at him in that moment and not laugh. We have to repeat certain things multiple times. He often walks away after a meeting and comes back to ask about something that has already been discussed more than once.

We try our best to keep a straight face, but every time we come back to our office after the meeting, we can’t help ourselves but laugh.

They work with us

Some of our top clients are:

  • Marriott
  • Hilton
  • The Fern
  • Lord of Drinks
  • The Hard Rock Café
  • Magic Carpets
  • The Bombay Blues
  • Accovah
  • My FM
  • Akh-bar
  • Cafe Bae
  • Club Roadies
  • Shreya Agarwal Label

The industry as we foresee

Every day, a new communication channel springs up on the internet.

This industry is fast-paced and it is extremely essential to keep up with the change in trends and marketing tactics. We are of the conviction that in the coming years, everything will turn unapologetically digital.

Hence, we can positively see a promising future in this industry.

A day without Internet

A day without the internet does sound scary, but it would definitely be a good idea for some break when we will detox and rejuvenate ourselves.

Lastly, are you hiring?

Yes.


Comments