Dettol launches #HandWashChallenge on TikTok

Dettol TikTok campaign

Dettol has launched a TikTok campaign – #HandWashChallenge in the wake of COVID-19 outbreak and its severity in India.

The UGC campaign #HandWashChallenge by Dettol intends to raise awareness about the simple steps to wash hands, on TikTok.

As the global pandemic of COVID-19 gets severe in India, Dettol has leveraged the issue and rolled out the campaign on the platform that has a substantial amount of regional users.

Although it is an awareness campaign, it has been packaged in a way that its consumable on TikTok. The #HandWashChallenge filter states the brand name and the steps to wash hands while the user dances out the steps.

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The campaign was given an initial push by collaborating with several TikTok influencers such as Avneet Kaur and actress Urvashi Rautela.

@urvashirautela

Wash Hands and Stay Cool ##HandWashChallenge @dettol_india

♬ Hand Washing Song – Viruss

The most viewed videos of this challenge have about 3 million views, being from top influencers. And the challenge collectively has about 3.8 billion views(inclusive of all videos) currently on the platform.

@avneetkaur_13

 

Stay Cool, wash hands in style ##handwashchallenge @dettol_india ❤️🔥

♬ Hand Washing Song – Viruss

Being a health and hygiene company, Dettol from the house of Reckitt Benckiser has also previously executed campaigns that aim to educate consumers about handwashing practices.

Their latest effort being ‘Paigham-e-Sehat‘, launched across various regions in rural India.


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