A leap year brings along unique windows to spin tales, this year brand creatives made the most of it by treading the trending format route.
Due to everything that happens up in the sky between the Earth and the Sun, there is an extra day gets added to the calendar every four years. In 2020, it knocked on the schedule of social media users, brands and agencies alike on a Saturday. The phenomenon gave rise to leap year brand creatives this year, clubbed under the theme #AnExtraDay.
While most brands followed the same trending format with different copies, some added a pinch of difference in their social media posts. MTV Beats posted three similar creates throughout the day, promoting the work of three different singers.
Magicbricks ditched the format to spin a different narrative linking leap years and wifi connections in PGs. Reliance General Insurance ran a contest campaign inviting people to share leap year resolutions with them.
Among the brands that did go with the trending format depicting a calendar notification, some went with one sentence event details, some optimally used the bold version of the fonts in the creative to emphasise on some parts of the copy to create impact.
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Home Box UAE
Reliance General Insurance
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