Blogging gave Prabhav Gautam a way to be a part of the fashion industry

Prabhav Gautam

From looking at fashion as a window to vividly express opinions, Prabhav Gautam has come a long way to start their own modelling agency.

Over time, Prabhav Gautam has learned the art of choosing pictures that would resonate with users on social media platforms, especially Instagram. It is ensured that the chosen ones reflect the aesthetics that are likely to be appreciated by their followers.

Looking back, where did it all begin?

It all began five years ago when I was just a 17-year-old graphic design student, working for my aunt Arati Thapa who had her own websites. As a guy from Darjeeling, I was familiarizing myself with the life in Delhi. I was exposed to various avenues, one of them being fashion. The fashion industry was something I wanted to be a part of and I saw the opportunity in blogging. It seemed a place where I could vividly express my personal opinions and display my evolution over time. In the past five years, I have evolved from androgynous to street style to simple and minimalist.

What is your USP in this cluttered space? How does your content give you an edge?

My style focusses on portraying how size doesn’t matter in fashion.

Please take us through your content creation process. How do you stay relevant and relatable?

My process always begins with getting inspiration from people and places. When I like something, I try it out with what I have. Sometimes, it’s a hit and sometimes a miss. Then comes the process of choosing the pictures that would aesthetically work on the platform, editing and uploading them. It may sound easy but is a really stressful process.

How do you make moolah with your efforts?

Brand collaborations, posts on my page and blog. I also work as a stylist.

How do you maintain editorial objectivity with the influx of brand briefs?

Sometimes brands give you a long brief, sometimes they don’t. It is important to be clear about your ideas with the brands, keeping elements that define you intact in the presentation.

Also Read: Being trained in journalistic writing helps Vishakha Talreja create better content

One instance/experience that made it all worthwhile

There are many instances as such but I remember a moment when during fashion week, I had coloured my hair pink. Dia Mirza was present at the event and she complimented me saying, “Love your hair!” It was a total fangirl moment for me there. Looking back, it kind of seems embarrassing but it was a special moment for me.

Weirdest brand brief/request ever

This one time a brand wanted to collaborate but instead of sending products, they asked us to buy them.

If not blogging, you would be?

I would surely be a graphic designer or someone pursuing art.

A day in your life…

My days start late and end late, I am up early only when I have meetings lined up. Upon getting up, the first thing I do is to check my Instagram. After having my breakfast or brunch, I check my emails and see what I have scheduled for the rest of the day. In the evening, I mostly laze around at home and watch something on Netflix or read an online novel.

Message/tips for upcoming bloggers

Try it out, find your niche and just explore. Be diligent and post content that is meaningful.

Your Favorite Influencer

Lucas Lau, Brain See and Shraddha Gurung.

The Future you foresee for your Personal Brand

I have started my own modelling agency and it is just a small step towards my future goals. I see myself doing a lot but it is a slow and gradual process. I cannot explain exactly what and where my brand will be but I am sure it will all go well.


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