Set on the stirring words of British poet, Kate Tempest, Facebook & Droga5 launched a poignant film, ‘Never lost’ reminding people about an important message during the ongoing pandemic.
Isolated buildings, empty roadblocks, melancholic towers, people looking at an uncertain future; but all is not lost here. People still find joy by connecting with loved ones and friends amidst tough times. Emphasizing on this thought, Facebook marketing team & Droga5 launch a short film, ‘Never lost’ reminding all about the happiness that can be found in human connections & bonding.
It was first revealed by Mark Zuckerberg on his Facebook account. “We made a short film “Never Lost” to honor the solidarity and resilience of so many people coming together during this time”, he shared.
The 90-seconds film is based on user content & real stories, set on the stirring words of British Poet, Kate Tempest who recites her poem ‘People’s faces’ in the backdrop. Celebrating the resilience and solidarity of individuals across the world in these testing times, the film showcases that missing your loved ones and friends is common during such trying times. But there is always a silver-lining even at the direst of moments.
The montage documents the anxiety that surrounds the global pandemic and the efforts that follow. Be it the medical professionals, taking a light-hearted break amidst their shifts, be it families driving away all woes with kids, the short rendition beautifully captures the relevance of staying connected despite being at a distance. The film ends on a hopeful note that the world might be bruised but is not destroyed against all the odds.
Antonio Lucio, CMO, Facebook also shared the video on Twitter, thanking their marketing team & agency partners.
Through the short film, the platform introduces the Facebook Community Help support for people who need help or want to offer aid to friends, neighbors, and others.
Like Albus Dumbledore once said, “Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” Being connected with their loved ones can bolster people to cope with a stressful, temporary period.