From posting OOTDs as a college fresher to expanding her work into a fashion blog has been an interesting journey for Rantika Thakur.
To be able to convert your love for something into a career involves a great deal of passion. For Rantika Thakur, blogging is an extension to her love for everything fashion. Research about styling is an integral part of her content creation process. Here’s more.
Looking back, where did it all begin?
First thing’s first, I love fashion. It is the reason I started blogging. It all started when I was in my first year, posting OOTDs and other fashion-related content on Instagram. I started getting good engagement from audiences and my friends were also motivating me to start a blog. So, I did some research and after a few months, I started my own blog.
What’s in the name?
My blog is called Gilrinwenic. It started for a girl in western ethnic.
What is your USP in this cluttered space? How does your content give you an edge?
I always prioritise my content over focussing on promoting brands that don’t go well with my content. I plan all my posts a week before and try to include something new and trendy that my audiences can relate with.
Please take us through your content creation process. How do you stay relevant and relatable?
All the content is planned a week in advance. It involves a lot of mixing and matching outfits, deciding locations, researching and editing. Every weekend, I catch up with my team over coffee and plan for styling videos and branded content. In order to ensure the content is relatable for my audiences, I take their feedback through Instagram Stories.
How do you make moolah with your efforts?
Mostly through creating content for brands and covering events.
Also Read: Do not make your work monotonous: Alok Verma
How do you maintain editorial objectivity with the influx of brand briefs?
It is definitely a challenge for content creators but I always go through brand requirements and say yes only if it relatable for my audiences.
One instance/experience that made it all worthwhile
I wasn’t a morning person but for shoots, I started waking up early, something that helped me make my days productive.
If not blogging, you would be?
I might have pursued studying design.
A day in your life…
I usually schedule shoots early morning between 6:30 and 8:30 am. Then, I go to the university where I am currently completing my master’s course. By about 2, I get back to shoots. Around 5 in the evening is when I workout and from 6 to 8 pm, I clear meetings and by 9, I am back to researching for content and styling.
Message/tips for upcoming bloggers
Just focus on content for content is king.
Your Favorite Influencer
It would have to be Alicia Roddy.
The Future you foresee for your Personal Brand
I am an ambitious and career-oriented person. I think I will definitely work harder on my brand to make it successful.