As per the mandate, Curry Nation will craft communication for the existing range of Eva deodorants as well as new product launches.
Following a multi-agency pitch, Curry Nation has won the integrated creative mandate for Eva deodorants. Primarily catering to women with fragrant offerings, the brand belongs to pharma conglomerate TTK Healthcare. The Mumbai-based agency will be responsible for helping the brand communicate and connect with the consumers of today.
“We were looking for not just a creative agency but rather an integrated marketing agency to partner with us. What went in the favour of Curry Nation is not just their understanding of Eva but also their fresh approach to connect with today’s generation while keeping the brand’s core intact. The passion and agility with which they work on brands are certainly very refreshing,” said Saket Govind, AGM Marketing, TTK Healthcare.
Speaking about the development, Priti Nair, Founder and Director, Curry Nation said, “Eva has been a pioneer in woman deodorants in India. Coming up with newer innovations and some really new age variant fragrances. Add to that the attitude of the brand has been very much that of a strong solid brand. All of which makes us really happy that we are getting an opportunity to work on the brands advertising strategy and communication.”
“It’s always great to partner with a market leader and set the discourse of the category. We are looking forward to some exciting work and new product launches in the category,” added Nagessh Pannaswami, Director, Curry Nation.