Over the years, what started as a hobby for Deepa Gandhi has become a full-fledged blog where she is able to create content and earn as well.
One of the most important aspects of being an influencer is to ensure that their content is relevant and relatable for audiences. In order to do so, Deepa Gandhi keeps her readers at the centre of the article and keeps it as simple as possible. She tells us more about her content creation process.
Looking back, where did it all begin?
I started blogging just to follow my passion of writing and share my thoughts some seven years back. But it was more of a hobby. In 2015, I came across the platform called mycity4kids which is now called Momspresso and started sharing my parenting articles. I have almost 100 articles on the platform and got really got good responses to my articles. So in 2016 June, I decided to start my own blog and that’s how ‘Kreativemommy’ was born.
What’s in the name?
I have always had a strong inclination towards anything creative. I wanted to include my creative passions with my work and thought this blog can be a perfect chance to do that. So, it just took me just 5 minutes to decide the name Kreativemommy – Kreative+mommy which is a one-stop solution for all your queries related to parenting, food, nutrition, travel, and lifestyle.
What is your USP in this cluttered space? How does your content give you an edge?
Being authentic and real. Whatever I write I directly from the heart and share my experiences as a mom. So, my blog posts are very personable. That’s why my readers can relate to my blog posts. Most of my readers are parents who are looking for solutions and I am glad they can find the answers through my blog posts.
Please take us through your content creation process. How do you stay relevant and relatable?
First of all, I make a list of topics on which I can write and share. The second step is to write a rough draft with main points and later edit it and post with relevant pictures on my blog.
I try to stay relevant and relatable by keeping my readers in mind when I write and how it’s going to help them. I write an article from a reader perspective and try to keep it as simple as possible. This is the reason that I get these comments and messages from many parents that they can relate to my posts and find them helpful.
How do you make moolah with your efforts?
When I started my blog, it was not for money but a personal expression. Slowly my blog got recognition and I started getting different opportunities to monetise the blog. So, I get a lot of brand collaborations now. I do a lot of product reviews, cover events and also earn through sponsored guest posts on my blog. The trick is to get relevant traffic on your blog and money will come in slowly.
How do you maintain editorial objectivity with the influx of brand briefs?
I choose the brands carefully keeping in mind the niche of my blog. I have worked very hard to bring my blog to this stage and don’t want to lose my readers by diluting the quality and posting anything which is not relevant. So, I make sure that I write unbiased reviews keeping my readers in mind.
One instance/experience that made it all worthwhile
There have been many such moments since I started but one incident really made it all worthwhile. I was at an event recently where some new mom bloggers recognized me and told me that I am their inspiration to start blogging. The recognition has made it all worthwhile.
If not blogging, you would be?
If not blogging, I would be either working as a full-time dietician or running my dance school. The best thing is that blogging gives me the freedom to follow my other passions. So, along with blogging, I still work as a freelance nutritionist and choreograph whenever I get time. I have choreographed kids and adults in the last few years and my students have performed on stage for many events. You can call me a dancing dietician who blogs.
A day in your life…
My day starts early. Once my kids go to school, I make a to-do list and prioritise the tasks according to deadlines. 9 am to 1 pm is the time to write articles/blog posts, answering emails, working on pictures and videos for brands and reading to stay updated. I also cover a lot of events around the city so, on that day, I either finish my writing work early or take out time the next day.
Message/tips for upcoming bloggers
Be patient, consistent, and be yourself. You cannot expect to earn immediately after you start a blog. Just do what you like doing and don’t copy others. Make your own identity as that is what is going to help you in the long run. Just write consistently and never stop learning.
Your Favorite Influencer
There are many and it’s difficult to name anyone but if I have to name one, I like Honest Mum whose posts are very relatable and her work is very inspiring. I also like Neil Patel and ShoutMeLoud for I have learnt a lot from them.
The Future you foresee for your Personal Brand
I feel I still have a long way to go as it’s all about learning and evolving. I have many new plans in mind but right now I am just going with the flow to see in which direction it goes. One thing that I want to explore is vlogging.