Don’t let your content be monotonous: Jatin & Kanika

Jatin and Kanika

Siblings Jatin Sharma and Kanika Sharma love to travel, explore and document their experience on their page, Dawat-e-Hind.

With Dawat-e-Hind, Jatin and Kanika hope to showcase India’s food and culture from the vision of a food enthusiast. From talking about unexplored places to giving detailed reviews for viewers to understand a place, their lens is always on the lookout for stories to tell.

Looking back, where did it all begin? 

The idea for the page actually came to us as a random thought. A friend of mine and I had been reviewing restaurants on Zomato for a long time since we loved writing and exploring new places. It was in 2017 that we got to know about how people had been working as food bloggers on Instagram and we decided to start a page of our own. The rest is history.

What’s in the name? 

As they say, India is known for its food and culture. The idea was to amalgamate both of these and present India to people from the vision of a food enthusiast. After a lot of brainstorming, we finally zeroed down to naming our page as Dawat-e-Hind.

What is your USP in this cluttered space? How does your content give you an edge? 

We’ve always tried to show the best of culture and food that our country has to offer. From unexplored places to detailed reviews for viewers to see and to shooting pictures that tell a story, We always try to give our best to the people who view our work.

Please take us through your content creation process. How do you stay relevant and relatable?

We usually start by taking notes of how we want to go about the whole week and places that we need to cover. From there it’s basically executing the plans and then off to hours of shooting and editing that takes place at the backend to provide the quality of content that our brand stands for.

How do you make moolah with your efforts?

We get contacted by brands and agencies to promote their products on a commercial basis. If all goes well, We collaborate with the brand and get paid for the same.

How do you maintain editorial objectivity with the influx of brand briefs?

As they always say, one’s imagination has no limits. We make sure that brand briefs never come in our way while making sure we provide content that we’re known for. It is always a plethora of ideas that we brainstorm and finalise to make sure we align with both the brand’s requirements and our content.

Also Read: Don’t let the pressure of others doing well in the field affect you: Saurav Nagar

One instance/experience that made it all worthwhile

We actually met a couple of followers in the subway sometime back. Their excitement and true love for our content and work truly made our journey worth it all.

Weirdest brand brief/request ever

We were once asked to pose in our undergarments with pizza by a brand. Which we obviously had to turn down.

If not blogging, you would be?

We’d definitely be working on a day job as an engineer and teacher. Though we’re glad this worked out, phew!

A day in your life…

We start with our plans for the day and scheduling what’s to be done and when. Then it’s all executing those plans, making sure we’re creating content required and then coming back to edit and schedule our posts.

Message/tips for upcoming bloggers.

For people that are going to take this on, Make sure that you always have ideas that stand out of the crowd. Don’t let your content be monotonous and never copy someone’s style. It may work for a while but it’ll never give you the satisfaction that your ideas will. Be yourself and believe in what you do. Enjoy and make the best out of your time.

Your Favorite Influencer

We truly admire Dennis Prescott and the work that he does. He’s an inspiration and an absolute favourite of ours.

The Future you foresee for your Personal Brand

We’re moving towards creating Dawat-e-Hind to be a platform for people to experience the culinary delights of India. Stay tuned for the rest!


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