Shurobi Menon has emerged as one of the Superwomen 2020 winners and believes in staying ambitious towards raising the bar with each progression ahead.
With an extensive 20+years of experience in the entire gamut of film-making, vis-à-vis 360-degree design, production, and direction of brand campaigns, Digital ads, Shurobi Menon, Director, ONE NETWORK Entertainment, has been leading the team donning various hats as CCO / Producer / Creative Director.
In a quick tete-a-tete, Menon reveals what success means to hear, how can one strive and achieve their life goals, and shares her views on boardroom equality in workplaces.
How would you define a Superwoman in today’s day and age?
I believe a superwoman today, is one who stays unmoved by happenings around her, strong, resilient, guardedly optimistic and sharply focussed on her personal as well as career goals.
One quality that you think every superwoman has and that helped you win Social Samosa Superwomen.
Staying ambitious towards raising the bar with each progression ahead, while staying focussed on a project from start to finish and motivating my team to do the same.
How successful have women been in shattering the glass ceiling in the Media & Advertising field? Does the ‘boardroom inequality’ the phrase still stand true?
‘About Boardroom inequality’ – I would say that I am fortunate that, it does not hold as a reality for me, as I, in my environment, along with my fellow-women and colleagues in view, have not really experienced the glass ceiling. And I would hope it would be safe to generalize the glass ceiling are being broken by women every day, and we are closer than ever to a world where there are no glass ceilings anymore for us to break.” We know Women have come to the fore, not just leading their companies to great success, but building new each day.
In fact, to quote Cassie Werber… “Women are making advertising funnier, smarter and way less sexist”.
What are the key changes this industry needs in order to make workplaces gender-neutral, safe, and nurturing?
It’s a known fact that women work the hardest in any field. In order to protect them, strictest efforts should be put in place by HRD in discouraging any harassment at workplaces. Simple notice boards in workplaces do help.
Examples of workplaces that allow new moms to bring their infants and babies to work if need be, is an awesome change in the outlook, creating an enabling environment at workplaces.
For example at One Network, our attempt is to keep the team gender-balanced in number as much as possible and ensuring a safe environment remains our topmost priority, with women employees, clients, artists and models working with us off-site, we ensure safe drop facility for them during all late hours to any to their requested location.
One Superpower you wish you had?
The speed of “Flash” so that I could accomplish more in my life span!
The ‘Superwomen’ you diligently follow and who inspired you.
On every day, it has been my late Grandmother Sumitra Kapadia, who recently passed at 96yrs. She set examples of being diligent in the task, soft at heart, strong in mind, positive in spirit, and forward-thinking in faith.
In my professional space, it is inspiring to share the world with… Indra Nooyi, Falguni Nayar, Geeta Dharmarajan, Sairee Chahal, Ekta Kapoor as names that begin my list.
One tip to women out there attempting to scale heights.
If it’s about giving just one tip I would say – Be tough on task, but nice on people.
However, success is a formula made of a few more must do’s: Stay ambitious, open to suggestions, and know the key is in being systematic and disciplined. And lastly, very importantly, don’t stop learning.