Twelfth Man appoints White Rivers Media as digital creative agency

Sunil Chhetri

With the scope and scale of this mandate, White Rivers Media will be responsible for crafting the digital experience of the brand.

Sunil Chhetri announced as the official brand ambassador of the Twelfth Man. A product of NxGn Sports Interactive Pvt. Ltd., Twelfth Man endorsed by Sunil Chhetri is a premier ‘football-only’ fantasy gaming platform that allows users to compete in a variety of contests against other users for free or by paying entry fees to join a prize pool. Contest types include DFS, League, and Trivia, with more contests and features to be added soon.

Speaking about the association, Kush Desai, Founder & Chief Executive Officer, NxGn Sports Interactive Pvt. Ltd. said, “When you think ‘Indian football’, you think of Sunil Chhetri. I was clear from the very beginning that, if we want to grow Twelfth Man as an overall football community, he has to be the face of the app. It has been a wonderful experience working with India’s best football icon on this venture. I’m looking forward to an exciting journey ahead as we enable Indian football fans to truly live the game through fantasy football!”

Twelfth Man gives the fans an opportunity to engage with the game. They can create a team of their favorite players and make transfers, sign fresh talent, and compete in national as well as international leagues.

Also Read: 5 essential tips to engage football fans on social media

Popularly known as Captain Fantastic, Chhetri primarily plays as a striker and captains both the Indian Super League side Bengaluru FC and the Indian national team. He has scored the second-highest number of goals in international matches among active male players, after Cristiano Ronaldo. He is both the most-capped player and all-time top goal scorer for the Indian national team, with 72 goals in 115 appearances.

Sharing his experience with Twelfth Man, Chhetri said, “I’m very happy to be a part of the Twelfth Man team. They are doing a commendable job at presenting this platform to the football lovers of the country, and I think our common love for the game is going to result in some impressive developments for the football community.”

Twelfth Man has appointed White Rivers Media as their digital creative agency. Here’s what Shrenik Gandhi, Co-founder & Chief Executive Officer, White Rivers Media, has to say about the association, “Fantasy gaming as an industry has seen hockey stick growth in the last few quarters. Having said that, fantasy football as a category is in its sunrise stage of growth. So we look forward to this journey with Twelfth Man to make Indian football shine through this platform, and who better than Sunil Chettri to #LiveTheGame!”

With the scope and scale of this mandate, the agency will be responsible for crafting the digital experience of the brand using impactful video and social content, programmatic media buying, and innovative associations. The Twelfth Man app was developed by Inheritx Solutions.


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