The agency’s scope will encompass digital campaign planning, creative thinking, social listening, and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India.
After a closely contested multi-agency pitch, WPP’s VMLY&R India has been appointed the Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening, and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across all digital platforms.
The new mandate will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas that will involve innovations, commerce, and data-driven marketing.
Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive quoted on this partnership, “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talents and are perfectly suited to these times of unprecedented change.”
Anil Nair, Chief Executive Officer, VMLY&R India quoted on this win, “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it on new-age digital platforms, and create meaningful content and experiences for consumers.”