Starting point of content creation is experience: Sandy & Vyjay, Voyager

Voyager

To get out of the predictability and monotony of corporate careers, Sandy & Vyjay started documenting their travel adventures on Voyager.

If not travelling around the world and documenting those experiences, Sandy & Vyjay would have probably been pursuing their corporate careers, juggling presentations and performance reviews. However, with Voyager, they found the means to live their dreams and pursue something they are passionate about.

Looking back, where did it all begin?

Travel has been a part of our DNA right from a young age. We used to travel as part of our jobs as well as out of passion. Eventually, we felt the urge to share our travel experiences and thus was born our site, Voyager, with the motto; Travel, Experience, Share.

What’s in the name? 

We did not do any brainstorming to come up with the name, Voyager was a word that was on top of the mind and it stuck.

What is your USP in this cluttered space? How does your content give you an edge?

We believe that there is a story in every corner that we travel too and we believe in the power of storytelling. Our content is based on our own experiences narrated in our own unique style.

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If you turn the pages, the history of Kochi makes for fascinating reading. It grew into prominence and drew people in droves from all over the world with the intoxicating aroma of its spices. Did you know that once Kochi was under the protection of the Ming dynasty of China? Then came the Portuguese followed by the Dutch and finally by the British in the early 19th century. The legacy of these cultures left an impact even though the local culture and traditions thrived. Today, these cultures cast a kaleidoscopic aura on Kochi making it one of the most fascinating places in India. Within Kochi, Fort Kochi has your attention riveted with its quaint streets, shops, houses, and churches, which seem to be in a time warp. Though it was our second visit to Fort Kochi, this time it was as if we had crossed the threshold of time as we entered the precincts of the quaint heritage hotel Forte Kochi. The hotel located right in the heart of Fort Kochi on Princess Street. The hotel is converted from a Jewish mansion that was built in 1860 by the Dutch. The colourful hotel is a living museum of art with something unique grabbing your attention at every turn. A spiral staircase here, a balcony there, an old well, antique furniture, one seems to be literally surrounded by period artwork. The hotel makes for an unforgettable stay when in Kochi, one gets to not only see history all around but actually experience a slice of the ancient history and heritage of Kochi. #travel #fortkochi #kochi #fortekochi #Kerala #keralatourism #keraladiaries #keralagram #keralagodsowncountry #luxuryhotels #luxuryhotelsindia #worldluxurytraveler #luxurytraveller #coupletravel #kochihotels #BoutiqueHotels #HeritageHotel

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Please take us through your content creation process. How do you stay relevant and relatable?

We create content based on our own experiences. The starting point of our content creation process is the experience. It is the experience that gives us stories to pen, pictures to click, and videos to film. Once we have the content, the next job is to weave all this into interesting and relatable content in the form of blog posts, social media posts, videos, or also articles for the print media.

How do you make moolah with your efforts?

Though what we do is a reward in itself, there are bills to be paid. We are full time into this endeavour and are always looking for improving the monetization of our content. As of now, the revenue is from doing blog posts and other sponsored content, affiliate marketing, and freelance writing.

How do you maintain editorial objectivity with the influx of brand briefs?

We acknowledge that when you have a brief to work with, there is a balance to be maintained. We are very clear with what we will do and what we will not do, for example, we do not work with brands that are into Gaming or Racing. Once we have fully understood the brief, only then do we agree and work on projects. Once committed we ensure 100% client satisfaction.

Also Read: Parimita, Sameer and their Mumbai Food Trail

One instance/experience that made it all worthwhile

Every moment that we are travelling or writing about our experiences is worth its weight in gold. Travel is living your dreams and we have had many moments when we have lived our dreams, be it when we stood close to the statue of David in Florence or a giant Mountain Gorilla breathed down our necks in Rwanda, East Africa.

Weirdest brand brief/request ever

We have not come across anything really weird except for those who seek free promotion!

If not blogging, you would be?

We would be pursuing our corporate careers, running from one meeting to another and juggling product presentations and performance reviews.

A day in your life…

The days when we are not travelling and at home, we spend working on our blog and creating content. We also spend some time catching up on our reading and attending to routine tasks that have become overdue owing to our travels.

Message/tips for upcoming bloggers

There is no shortcut. Work hard and work smart. Be original, because that what is your USP.

Your Favorite Influencer

Travel itself is our most inspiring influencer. It is travel that keeps us going as we strive to raise our own bar.

The Future you foresee for your Personal Brand

We have seen our brand grow from scratch to a stage where it has been recognized as a force to be reckoned with. This is borne out by a large number of national and international brands that have placed their trust in us. We are very optimistic about the future of our Personal Brand.


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