Agency Feature: ABC Advertising

ABC Advertising

How do we define ABC advertising?

We are an advertising agency based out of Calcutta. Our strengths are brand strategy planning and communication designing. Working in the industry since 1974, Advertising Bureau & Consultants or ABC has proved its credentials by aiming to provide new-age solutions to its clients. We have two offices at Salt Lake FD Block and Raja Subodh Mullick Square in Kolkata.

The team is a combination of creative resources, copywriters, art directors, visualizers, and more. A workforce of client servicing executives, media managers, and production managers take care of the execution of all our projects.

What’s in the name?

The name Advertising Bureau & Consultants intends to be self-explanatory about its core competence in advertising in any form – mainline and digital, as well as brand consultancy.

What do we do?

Marketing communication designing – B2B & B2C, corporate communication, corporate films, TVC, music videos, films with a social message, corporate brochures, project brochures, product catalogs, packaging designs, marketing collaterals, event collaterals, digital marketing, & more.

Why we do it?

Carrying the legacy when Calcutta used to be the advertising capital of India, we believe that advertising can solve any problem through persuasion and persuasion is an art. Every day the members of our team join work to aim & set new standards of excellence in advertising and creativity.

How we evolve?

Our evolution is a continuous process starting from aligning the team more towards digital and moving from mass media communication to digital media to offer more personalized, measurable, and value-based brand solutions.

Also read: Agency Feature: Chakli Art

Social responsibility in social media

The social responsibilities in social media are of two kinds:

  • Firstly, we try to communicate the intrinsic values that the brands have. We do not try to create a brand value. Rather, we communicate in a stylized manner the values that the brands truly have in them.
  • Secondly, we regularly create public-interest messages like good hygiene practices during the COVID times, road-safety awareness campaigns in association with Kolkata Police, and post them on social media.

The need of the hour

The users of social networking sites and online portals have to educate themselves more about cyber security, fake messages, and piracy.

We learned the hard way

Realisation of payments is sometimes very tricky unless we ask for full advance. Termination of contracts mid-way and demands of free speculative work at the time of selection are some of the challenges we face at times.

Did we just share that?

Once someone asked us why there’s no sound in an animated GIF!

They work with us

Sony BBC Earth, Haldia Petrochemicals Limited, MCPI Private Limited, Linen Club, Ambuja Neotia, Universal Success Enterprises, Linde India, IndianOil, Kolkata Port, Kolkata Police, Sony AATH, Eastern Railway, Kolkata Metro, Little Laureates pre-school, Narayan Memorial Hospital and many more.

The industry as we foresee

The industry will create more space for able players. Incompetent and immoral elements will be wiped out naturally.

A day without Internet

A day without the internet will be somewhat like navigating the oceans without GPS.

Lastly, are you hiring?

Yes


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