Instagram launches new features & a well-being guide for Pride month

Instagram Pride

In celebration and support of the LGBTQIA+ community during this month of Pride, Instagram launched a host of new features and a well-being guide.

The well-being guide is launched in collaboration with  The Queer Muslim Project, a community that advocates for equal rights for the queer community, to help them get through these tough times.

This year, while the COVID-19 pandemic ensues, physical conventions will be impacted. Additionally, the community has also faced mental health and emotional wellbeing challenges. Pride is celebrated each year to recognize the impact the LGBTQIA+ community has in the world.

Instagram Pride

In the words of Tara Bedi, Public Policy and Community Outreach Manager, Instagram, India, “We understand the challenges and diversity of emotions that the LGBTQIA+ community faces every day, and want our platforms to be safe spaces for them to express themselves. Especially during COVID-19, we want to help the community celebrate virtually, find support online, and stay connected with the people they love. We are thankful for the partnership with The Queer Muslim Project for their insights that helped make the well-being guide and hope everyone shows support with our newly released features.”

Also Read: COVID-19: Instagram launches Guides to find information and inspiration

The Queer Muslim Project has used visual art and storytelling to promote sex-positive, affirming, and intersectional representations of the communities. Rafiul Alom Rahman, Founder of  @thequeermuslimproject, said, “The pandemic has created mental health challenges for the youth at large, but doubly so for the queer community due to the stigmas attached with their identity. Expressing themselves, but being safe online is the need of the hour and so we are excited to collaborate with Instagram, for this wellbeing guide.” 

The Well-being guide focuses on how to handle negativity and challenges in the current social media landscape. This guide will provide resources to young LGBTQIA+ people experiencing anxiety or feeling especially isolated or alone. It features inputs from creators and communities –  Veer Mishra (@v.ierd), Gaysi Family (@gaysifamily), Under25 (@under25official), Solidarity Foundation (@solidarityfoundation), Sandy Saha (@sandysahaofficial), Ya_All (@ya.all.northeast), and illustrations from Sonaksha Iyenger (@sonaksha); highlighting their advice on staying positive and managing their online presence. Guidance from this resource will be shared via roundtable discussions with the community, in partnership with @thequeermuslimproject. The guide can be accessed from here.

New features from Instagram:

Instagram Pride
  • Rainbow hashtags in Feed – We partnered with GLAAD to identify prominent, popular, and important hashtags used throughout the LGBTQIA+ community. When used in a Feed post, these hashtags will be displayed in a rainbow gradient.  Some examples include #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2020 
  • Rainbow Stories rings – We extended the rainbow gradient experience across both Feed and Stories with the Story ring. When used in a story, the GLAAD-identified hashtags will turn your Story ring rainbow gradient while the Story is live for 24 hours. This will roll out in a few days. 
  • Updated Stickers – In partnership with Instagram creators, we’ve expanded our Pride sticker pack to include new stickers that highlight the LGBTQIA+ community. 
  • Pride-themed AR Effect – For the first time ever, Instagram will be releasing a new Pride-themed AR effect including 12 LGBTQIA+ flag gradients that celebrate identities across the gender and sexuality spectrums. This initiative is the first of many to help honor the ever-evolving LGBTQIA+ community.
Instagram Pride

Users can allow and use #ShareWithPride to join the movement and encourage people to celebrate the month with pride and joy.

View the Well-being guide here:


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