Developed by IMS corporate company Httpool, Wise.Blue is a Twitter sales partner in over 25 countries in Europe and Asia.
Employing machine learning and predictive algorithms to manage campaigns and deliver KPIs, Wise.Blue is a comprehensive Twitter Ads solution. It is now a part of the Twitter Official Partner program that recognises companies offering marketing solutions with a proven record of customer success.
“Twitter is a major platform with a high-quality audience and represents amazing opportunities for major brands and businesses worldwide,” explained Marius Ivanova, the mastermind behind Wise.Blue. “This is where we come in! We identified the key requirements of the largest performance advertisers and developed a unique technology for power users to achieve their KPIs on Twitter at scale.”
“This in-house project evolved to become a leading global tool. Becoming a Twitter Official Partner is an important recognition for Wise.Blue, and we are glad that we are contributing to the ecosystem and adding value to some of the most sophisticated performance advertisers around the world.” said Aljoša Jenko, CEO of Httpool.
“This is just the beginning of an incredible journey. We are constantly updating and upgrading Wise.Blue with new features intended to further support power users on Twitter,” said Artūrs Lukaševičs, Wise.Blue Director. “Some upcoming new elements include a section on audiences and a special tool for remarketing.”