1702 Digital wins digital marketing mandate for Edelweiss Tokio Life

Edelweiss Tokyo Life & 1702 Digital

1702 Digital is all set to partner with Edelweiss Tokio Life Insurance to aid them in digital methods to help achieve their marketing goals.

1702 Digital bags the digital marketing mandate of Edelweiss Tokio Life Insurance in an effort to make their #ZindagiUnlimited. 

Commenting on this alliance, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “Digital has become the undisputable frontier, especially in the current situation. Content consumption is consistently increasing, and moment marketing has become a crucial part of brand strategy. In the immediate future, we will look at strengthening our focus on digital and strive to change the existing perception of insurance being complex through relevant, and quirky content.  We are glad to have found like-minded partners like 1702 in this exciting journey.”

Also read: upGrad ropes in ‘The Womb’ for communication strategy in India

1702 has partnered with MasterCard, Bajaj Finserv & IDFC First Banks in BFSI among various other sectors like Education, B2B, FMCG, Wellness, and E-commerce. The agency holds expertise across digital, media, and creative tech services.

As a former Project Finance and Investment Banking professional, Mihir Joshi, Co-founder, 1702 Digital, said “It is necessary to build a comprehensive alignment of practices to tap into various touchpoints using digital channels and thus generate an experience for various stakeholders in the insurance industry. We are very glad to add Edelweiss Tokio Life Insurance to our BFSI roaster and look forward to working alongside their amazing team.”


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