IDBI Federal Life Insurance encourages parents to plan for their children

IDBI Federal Life Insurance #FutureFearless campaign

IDBI Federal Life Insurance reminds grown-ups that through early financial planning, not only their children’s but their own dreams can be fulfilled, making them #FutureFearless

2020 has brought about events that have made people skeptical about what the future holds. Against this backdrop, IDBI Federal Life Insurance announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities. The campaign reminds grown-ups that through early and responsible financial planning, not only their children’s but their own dreams can be fulfilled, enabling them to be #FutureFearless.

Speaking on the thought behind the campaign, Karthik Raman, Chief Marketing Officer & Head – Products, IDBI Federal Life Insurance said, “We are living in unprecedented times with disruptions on all fronts. These upheavals coupled with the constant barrage of negative news have added to people’s worry and anxiety. However, our research has shown that while grown-ups are apprehensive of the future and what it holds, the children of today are ready to embrace a world of possibilities. Comfortable with technology, up-to-date with the latest trends, and completely aware of the world around them, the next generation of kids are confident and ready to explore new professions and career paths.” 

“Our latest campaign, #FutureFearless, is a timely intervention to encourage grown-ups to learn from their own children who dream fearlessly about their future and to look ahead with optimism. Thoughtful financial planning, through our IDBI Federal Life Insurance Child Plans, has the power to not only enable a positive change in outlook toward the future but also facilitate the future that our children are fearlessly dreaming about”, Raman added.

The campaign launches with a film featuring cricketing legend and the organization’s Brand Ambassador, Sachin Tendulkar.

Also Read: Impact from digital on the minds of the consumers is almost 90-95%: Karthik Raman, IDBI Federal Life Insurance

The #FutureFearless campaign has been conceptualized and created in partnership with VMLY&R India. The campaign rolls out from July 01, 2020, across the gamut of digital platforms including social media, online news sites, OTT platforms, education portals, and gaming apps.

Speaking on the campaign, Venkatagiri Rao, Creative Head, VMLY&R India, says, “20 years from now, the world will still need engineers and doctors. Just very different kinds of engineers or doctors than parents can imagine. Gene tech, machine learning, climate science, recycling, anti-ageing, space exploration – the emerging needs and opportunities are incredible. Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

Agency credits

  • Agency: VMLY&R
  • CEO: Anil Nair

Account Management

  • Business Director: Alpa Dedhia
  • Group Head Client Solutions: Abhinav Galate
  • Sr. Client Solutions Executive: Laveena Barapatre

Creative

  • CCO: Venkatagiri Rao
  • ECD: Kevin Lobo
  • Creative Team: Rebecca Daniel, Vaidehi Mewawala

Production

  • Agency Producer: Vikas Chaurasia
  • Production house: thisisthat
  • Director: Shihab Karim
  • DOP: Georgy Joseph
  • Producer: Shihab Karim
  • Executive producer: Sreeraj S Nair
  • Offline Editor: Babu Rathnam
  • Online Editor: Ink&Water

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