Incredible India and state tourism bodies release campaigns, share updates and amplify voices on social media to keep up the domestic travel economy.
The tourism industry has been one of the hardest hit due to the pandemic and the impact is bound to stay for months to come. As an attempt to navigate through the consequences as well as keep people hopeful about travelling and exploring again, government and tourism authorities in India are making the most of their social media presence.
They are updating people about the lifting of restrictions, amplifying influencer content as well as launching their own campaigns to keep people hooked.
In addition to their own posts, Incredible India is also supporting and amplifying the content by various state governments, tourism bodies and other stakeholders, including politicians. The network is the most apparent on Twitter where ministries, politicians as well as government institutions, all have a presence and can easily share and re-share content.
Recently, the states of Meghalaya (#TripNowTravelLater), Madhya Pradesh (#IntezaarAapka) and Arunachal Pradesh (#DekhoApnaPradesh) have released video campaigns. They talk about experiencing the beauty and heritage of their states virtually in these videos till the time comes when things are better and they can visit the spaces physically.
Ever since the unlock process has begun in the country, tourism spots are being thrown open for visitors, while abiding by the safety protocols in place. Tourism bodies and government authorities are playing a crucial role in the process to spread the word. They are regularly sharing updates, announcements and advisories as and when they are being released.
Incredible India is playing an important role in amplifying voices, particularly in three ways — sharing works of travel enthusiasts, amplifying state tourism bodies and promoting Ministry of Tourism initiatives such as webinars. They are leveraging their reach of 2.4 million followers to keep up the interest of citizens and stakeholders in tourism.
Given the impact of the lockdown on the tourism industry, especially the financial consequences, it is pertinent to look at the efforts being put by government authorities to keep people hopeful about the future. It is evident that they are trying to tell people that things will get better and they will get the chance to have these experiences. Until then, social media can be their window to tourism activities.