Twitter mDAU grew 34% in Q2 year-over-year

Twitter mDAU

According to the data shared in the Letter to Shareholders for Q2 2020, the Average mDAU on Twitter now stands at 186 million.

Driven by the global conversation around current events and ongoing product improvements, Twitter has now achieved a Monetizable Daily Active Usage (mDAU) of 186 million, showing a growth of 34% in Q2, year-over-year. The platform garnered $683 million revenue in Q2, down 19% year-over-year. Total costs and expenses grew 5% year over year to $807 million.

Also Read: Coronavirus the most tweeted topic by World leaders: BCW’s Twiplomacy Study

According to Twitter, the year-over-year hike in mDAU can be primarily attributed to external factors such as continued shelter-in-place requirements for many people, an increase in global conversations around COVID-19 and other current events. They add that product improvements also played a role and even if external factors were absent, there would have been strong growth in mDAU.

“Our work to serve the conversation around COVID-19, to help people find trusted sources of information, to better organize and surface the many topics and interests that bring people to Twitter, and innovations such as virtual watch parties for movie launches and virtual concerts helped us serve our larger audience,” the platform states.

You can access the entire Q2 2020 Letter to Shareholders here.


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