With visuals of Lord Krishna and tubs of butter, brand creatives commemorate Janmashtmi 2020, keeping festive spirits alive online.
After Rakshabandhan, Janmashtmi is usually a grand celebration that kickstarts festivities in the public sphere. In several cities of the country, dahi handis are tied up high in the air with Govindas showcasing their weeks of hard work and practice in making human pyramids to break them. Sweets distributed on success. This year, however, not much can be done due to social distancing and lockdown. To keep up the festive spirits, several Janmashtmi 2020 brand creatives cropped up on social media.
Prominent features across these creatives were the imagery of Krishna, often in his childhood form, tubs of butter and dahi handi. The peacock feather that is found on his head in popular visuals was also used as an element in brand creatives.
To find product connect, Nerolac Paints dwelled on the idea of Krishna's favourite shade. Axis Direct replaced the human pyramid with a ladder, reflecting on how they can help people reach heights. ServiQuick was able to put across visuals depicting Dahi Handi, IndiGo shared a simple greeting.
Cheelizza equated the festival with a cheat day, connecting it to their offerings. iDiva Hindi used a short Hindi poem copy in their creative. Tata Power animated creative featured Krishna's feather. Asian Paints used the opportunity to promote their Vrindavan inspired offering. Zomato shared their love for butter.
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