Madarth signs Sree Annapoorna Foods & four other clients

Madarth to handle diverse marketing mandates for accounts including Sree Annapoorna Foods, PhonePe, Pulimark, Musli Power, and CAMSPay.

Based out of Chennai, Madarth is a branding, advertising, design and digital boutique agency. It has announced the onboarding of five new clients from diverse sectors such as F&B, digital payments and health and wellness. The accounts won by the agency include Sree Annapoorna Foods, PhonePe, Pulimark, Musli Power, and CAMSPay. The agency will handle diverse mandates for these brands, ranging from rebranding to digital marketing and social media branding.

For Sree Annapoorna Foods (SAF), the mandate includes a complete rebranding exercise followed by activities such as designing, print and television advertising, digital marketing, social media branding, and performance marketing. Commencing with Tamil Nadu, the mandate covers the four southern states with plans to go national, in a phased manner.  

While for PhonePe, Madarth will be conceptualising and creating, short and long, white-board HR videos as a part of their training program and includes scripting, animation, voice-overs, and music. 

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For CAMSPay, the mandate is to increase awareness about the product for their sales team to make effective sales and also to create digital leads via B2B performance marketing.  

For Pulimark and Musli Power, Madarth will manage their digital marketing campaigns comprising of display advertisement, search ads, Amazon landing ads, and lead generation ads.  

Speaking about the new client acquisitions, Madhavan Sankara, CEO, Madarth says “It is imperative for brands to engage with consumers through innovative, relevant messaging and mediums, especially during times such as these. As the custodian of the brand’s imagery, we partner with the brands at a much deeper level than just creating advertisements and messaging, by constantly revisiting their communication objectives and strategies, in an effort to achieve the best return on investments and value for money spent”.