Old Spice India appoints Kinnect as its digital creative agency

Old Spice India, the men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate.

The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with the responsibility of carving a social media roadmap for Old Spice in India.

This will include strategic positioning, content creation, and re-launching the brand on digital platforms. The agency will be responsible for driving the brand’s digital strategy and creative efforts.

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Commenting on the account win, Rohan Mehta, CEO, Kinnect said, "Known for a slew of highly recognizable, entertaining, and popular marketing campaigns, Old Spice is an iconic brand. We at Kinnect are excited to further this legacy by centering on experimentation and developing a communication targeted at the millennial audience".

He adds, "We aim to cut through the noise and stand out by creating a digital identity for Old Spice that’s relevant, unique, and effectively represents the brand voice".