Sonu Sood and his humanitarian initiatives are gaining loads of acclamations, which has also resulted in his increased brand value and a string of campaigns & endorsements.
Along with some kind-hearted humans, Sonu Sood was one of the firsts answering the cry for help by the directly impacted and feeding the needy with his first initiative #ShaktiAnnadanam.
Continued with #GharBhejoAbhiyan, Sonu Sood and his team helped hundreds of migrants reach their home during the pandemic. In an appearance in a popular TV Show, he also mentioned, that the initiative helped people reach their homes in almost every state of the country.
#PravasiRojgar is his recent strive to help jobless migrant workers find a steady source of livelihood. People continue to laud him as a few days ago he sent smartphones for students in a remote village in Haryana.
With his continued generous and philanthropic work, his popularity is on the rise, and he seems to be having a PAN India presence in the true sense.
Celebrity endorsers who are actors by profession, highly depend on their brand value for their number of and acclaimed releases. Their real-life traits and persona are sub-factors that a brand considers if they align with their tonality and perception.
But the reel-life villain turned real-life hero seems to have a profound influence on several across the country now and has become a source of inspiration & admiration, as the masses call him the Migrants’ Messiah.
Making him a versatile endorser that every brand from each sector would like to associate with. Pepsi was one of the firsts to bank on Sonu’s popularity, followed by several others.
#SwagSeSolo – Pepsi India
With remotely produced videos, most of them shot at home, and narratives that portray him as a reliable advisor, in the frame of about three months Sonu Sood has featured in campaigns (or endorsed) more than ten brands.
He has also endorsed few charitable causes by Smile Foundation X Lay’s India and supported Tata Tea Premium’s campaign attempting to support local karigars.
#ArtworkForHeartwork – Lays India X Smile Foundation
#DeshKaKulhad – Tata Tea Premium
He was also a part of the #ItsJustAPeriod campaign by Stayfree India, and #FarButTogether by Brooke Bond Red Label Tea, an extension of the #SwadApnepanKa narrative.
#FarButTogether – Brooke Bond Red Label Tea
#ItsJustAPeriod – Stayfree India
From education, OTT, beverages, to BFSI brands, Sonu Sood now has a diverse assortment of brands in his bag.
In a discussion with Social Samosa, few experts mentioned that his popularity may phase out as the pandemic gets over, and he will need to sustain his popularity with movies, which is his primary profession.
Although he seems to have made a lasting mark on people’s minds; alike several brands, production houses would also want to bank on his PAN India presence, and rope him in for upcoming projects. At least for the coming years, we may not see brand Sonu Sood fade away.
Active Income Plan – Edelweiss Tokio Life
#MakeSpaceForLife – Godrej Interio
#RoopAnekAgarbattiEk – Mangaldeep
#CreatingCoders – WhiteHat Jr
#SonuSoodxNutrabox – Nutrabox India
#Avrodh – SonyLIV
#LalbazaarOnZEE5 – ZEE5 Premium
#SuperheroKiPehchaan – MediMax India
If we have missed out on any of your favorite Sonu Sood Campaigns or endorsements, write to us at firstname.lastname@example.org or let us know in the comments below.