App developers can make the most of Bango Marketplace by using their audiences in Facebook ad campaigns to boost user acquisition.
UK based mobile e-commerce company, Bango has chosen Gravity Integrated as their India distribution partner as part of a powerful array of new Bango Marketplace partnership agreements across Asia. Gravity Integrated is a data-driven business growth solutions company with multi-platform execution capabilities across India, SEA and EEMEA.
Founded in 1999 and listed on The London Stock Exchange in 2005, Bango analyzes detailed payment information from its global payment partners to gain insights into the buying behaviour of hundreds of millions of users. Bango Marketplace creates high life-time value (LTV) audiences by applying these insights. Their customers include Amazon, Google, Samsung, Softbank and Microsoft. App developers use these audiences in Facebook ad campaigns to boost user acquisition.
Speaking on the partnership, Paul Larbey, CEO at Bango said, “The power of Bango Audiences to increase the success of campaigns in acquiring paying users for apps is increasingly recognized by app focused agencies, publishers and app developers. An innovative new approach, especially one based on advanced technology and improved approaches to protecting user privacy, is always best when delivered in partnership with industry leaders that are close to customers. We’re delighted to welcome Gravity Integrated as a partner for distributing Bango Audiences to their client network and look forward to working closely with them in the coming years”.
“Bango has a highly proven marketing effectiveness model outside of India. Bango’s offering helps us target users who have paid for mobile content. Users who may not be part of our client’s existing base. When you integrate Bango’s technology into performance marketing, the rate & cost of conversion significantly improve. We are already talking to our clients about Bango & it’s a great complement to our focus on integrating data-led consumer insights to create powerful performance marketing solutions,” added Prashanth Challapalli, Co-Founder and Managing Partner of Gravity Integrated said.