Dussehra brand creatives merge the festival's traits into their communication and fill the width of the screen with altered versions of the ten heads.
The age-old format of brands being the arrow killing the ten vices or problems they can solve remained constant, with very few unique sub-themes being tapped by the Dussehra brand creatives 2020.
The inclusion of safety and precautions has become a part of festive communication too, as it remains to be a constant thought in the consumers' minds. Reliance Jio & OYO incorporate the reminder for Dusshera celebrations.
Marking the end of Navratri, the festival also reflects the change in the diet of non-vegetarians turned vegetarians during the period, Swiggy and Dineout tap a satirical take on this.
Drawing parallel's between the evils in mythology and in the real-world also remains to be a popular facet of the festival that several brands tap into.
Paper Boat
Reliance Jio
OYO
Radio Mirchi
Dineout
Swiggy
Zomato
Yulu
HDFC ERGO General Insurance
Pulse
Nerolac Paints
If we have missed out on any of your favorite Dussehra brand creatives, write to us at content@socialsamosa.com or let us know in the comments below.
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