GreyAtom assigns digital marketing duties to Chimp&z Inc

The account of GreyAtom will be handled by the agency’s Mumbai office. It will be rendering digital communication and creative design solutions with an intent to enhance the brand’s performance marketing.

Chimp&z Inc has won the creative and media planning mandate for GreyAtom following a multi-agency pitch and will be responsible for media buying and planning for the marketing objectives of the brand.

Commenting on the win, Angad Singh Manchanda, Co-Founder, and CEO, Chimp&zInc said, "We are excited to partner with a thriving EdTech startup-like GreyAtom and to help scale it".

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He adds, "We will employ tailor-made practices across the data and content front, along with our constantly evolving marketing techniques for the best results. Our association focuses more on the business of things and how to use digital to grow the business for GreyAtom".

Mayuresh Shilotri, Co-founder, GreyAtom said, "Chimp&z Inc’s approach is deeply rooted in data-led planning that creates scope for brands to customize consumer experiences. And that is what will help us reach the right audience, at the right time! We look forward to establishing this new partnership with the agency to further our brand’s reach and promote growth in this competitive industry".