As a part of the mandate, RepIndia will primarily manage the Voot Kids digital ecosystem with a focus on its social media presence.
RepIndia has won the digital mandate for Voot Kids, a kids’ app that entertains, engages and enriches kids, with a strong content library of cartoons, e-books, audio-stories and quizzes. The agency will partner with Viacom18 to extend its thought leadership to help create a seamless experience for both fun and learning in a safe, parent-controlled environment.
Archit Chenoy, Managing Director, Repindia, remarked, “The lockdown has been particularly difficult on kids and parents. Fortunately, we’re here to drive Voot Kids’ message — to make screen time more meaningful and substantial for kids. We’ve seen, in these recent months, the digital landscape catapulting itself and evolving to make up for physical playgrounds and social interactions.”
“In terms of the next evolution in the kids’ digital ecosystem, Voot Kids is both a leader and a pioneer. We are excited to be working on yet another revolutionary Viacom18 product via Voot Kids and partner with the team in pushing for a balance between fun learning and entertainment for kids,” he added.