Hero MotoCorp empowers youth to ‘Choose Their Destini’ with campaign ft. Siddhant Chaturvedi
The latest Hero MotoCorp campaign with Siddhant Chaturvedi urges the Indian Youth to embrace the ‘Khud Ki Sun Le’ way of life.
Hero MotoCorp launched an all new TVC featuring Siddhant Chaturvedi.
After recognizing the stereotypes that bind the youth to fit into the widely acknowledged definition of being acceptable, the brand has launched a powerful campaign with a strong message. The video stars the latest youth icon – Siddhant Chaturvedi, who is seen riding a stunning Destini 125 XTEC in nexus blue colour.
Throughout the way he finds youngsters involved in scenarios where their decisions are overridden by those of others. A compelling rap with energetic beats and groovy rhythm performed by Siddhant enlightens these youngsters of the reality behind their obvious choices.
With a 360-degree surround campaign panning across multiple platforms including television, print, digital, and OOH, ‘Khud Ki Sun Le’ is designed to promote a culture of making brave choices that are backed by discernment. Powerful and compelling, the television commercial starring Siddhant Chaturvedi drives home the message.
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Ranjivjit Singh, the Chief Growth Officer of Hero MotoCorp commented, “Our message aims to empower the youth to act on their inclination and normalize making brave choices, for their greater good. This is reflected in our newly launched, Destini 125 Xtec, which has been built with the most ergonomic features.”
“It celebrates the confluence of two worlds – Style and Tech – to create the vehicle of choice for the confident, discerning and opinionated youngster. We are confident that Destini 125 XTEC will be a crowd-puller.”
The company’s brand ambassador, Siddhant Chaturvedi also shared his views on the campaign saying, “KhudKiSunLe is close to my heart for many reasons, one of them being that it reflects my personality. I have seen people not taking easily to being different or choosing the less-traversed path. The obvious reason has either been second-guessing themselves and their gut feeling or going with what the majority favours.”