Hashtag Orange wins the creative mandate for Signify India


Hashtag Orange will be responsible for ideation, development, and execution of the creative campaigns for both online and offline channels of Signify India, as a part of the mandate.

Hashtag Orange provides 360-degree digital marketing solutions and Signify India is a producer of lighting products, systems and services.

Signify is the world leader in lighting for professionals and consumers, and lighting for the Internet of Things. Founded as Philips in Eindhoven, the Netherlands, the company has led the lighting industry with innovations that have served businesses, municipalities and consumers since 1891. Its energy efficient lighting products, systems and services enable consumers to enjoy a superior quality of light, and make people’s lives safer and more comfortable, businesses more productive and cities more livable.

Welcoming Signify to their portfolio of companies, the Founder of Hashtag Orange, Mukesh Vij, said, “We are extremely excited to work with Signify in India. The company has a strong heritage in India and has been a pioneer in transforming lighting in Indian households for decades. Hashtag Orange has built a reputation of delivering effective solutions for its brands and will partner with Signify in further strengthening its reputation by developing culturally rich creative solutions. We’ve embarked on a digital transformation journey to strengthen the link between digital and advertising. Through content development, marketing, advertising, and technology solutions, we are building a solid digital presence for our partner brands. As a digital marketing provider, our mission is to help Signify grow on both digital and legacy platforms.”

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Commenting on this association, Nikhil Gupta, Head of Marketing and Integrated Communications and Commercial Operations, Signify South Asia, said, “Signify has a great legacy of inspiring trust across generations of Indian consumers, with every third consumer in the country using a Philips lighting product. We are in an exciting phase in our brand journey as we expand into new product categories and we are excited to work with a dynamic and young agency like Hashtag Orange at this time.”