Vi collaborates with Raftaar for recent campaign

Speed Se Badho

Vi released an anthem campaign titled ‘Speed Se Badho’ in collaboration with Raftaar with an aim to encourage its users to fulfil their passion.

The increasingly popular Indie Rap music is known for stating the truth about life and inspiring change. Vi has collaborated with the popular Indie hip-hop artist Dilin Nair a.k.a Raftaar to create a special album for Vi’s ongoing Speed Se Badho campaign.

In line with the Speed Se Badho philosophy, Vi collaborated with Raftaar with an aim to encourage its users to fulfil their passion and potential to the fullest. The official music album was released by Raftaar, on his social media platforms and on YouTube.

Speed Se Badho anthem 

The song talks about how to keep going faster in today’s fast-paced life and do more to realize their dreams. It also celebrates the spirit of Vi and how its customers can get ahead with speed with its fastest 4G.

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Vi’s recent brand campaign (#BestIsGettingBetter #SpeedSeBadho) reinforces its commitment to offering a superior network experience by assuring how India’s fastest 4G is being made even better so that its customers can get ahead with speed. The song by Raftaar is an extension of the same and the lyrics bring out the need for commitment and speed to achieve your dreams.

Vi has emerged as the fastest 4G in India, as per Opensignal, the independent global standard in analyzing consumer mobile experience.